Ethical Issue Case Study Read Carefully

Two students at Cambridge University England were charging businesses to have

their logos painted on their own faces for day. The students raised more than

$40,000 toward tuition. Companies such as Volvo adopted temporary tattoos in

their promotions. Dunlop (a tire company) however went to the extreme by offering a set of free

tires to those who would have the companies logo permanently

tattooed somewhere on their bodies. 98 people complied.Is it ethical for advertisers

to resort to such extreme promotions ? Why orwhy not?