Ethics Case 9.5 Ethics Case The Lewiston Lodge of Elks sponsored a golf tournament at the Fairlawn Country Club in Poland, Maine. For promotional purposes, Marcel Motors, an auto- mobile dealership, agreed to give any golfer who shot a hole-in-one a new Dodge automobile. Fliers advertising the tournament were posted in the Elks Club and sent to potential participants. On the day of the tournament, the new Dodge automobile was parked near the clubhouse, with one of the posters conspicuously displayed on the ve- hicle. Alphee Chenard Jr., who had seen the promotional literature regarding the hole-in-one offer, registered for the tournament and paid the requisite entrance fee. While playing the 13th hole of the golf course, in the presence of the other members of his foursome, Chenard shot a hole- in-one. When Marcel Motors refused to tender the auto- mobile, Chenard sued for breach of contract. Was the con- tract a bilateral or a unilateral contract? Should Chenard win? Is it ethical for Marcel Motors to refuse to give the au- tomobile to Chenard? Chenard v. Marcel Motors, 387 A.2d 596, 1978 Me. Lexis 911 (Supreme Judicial Court of Maine, 1978)