Ethics Exercise-Summer 2022 Each student shall determine the advertising budget appropriation for the hypothetical XYZ Holdings Corporation. The company consists of five divisions: Dream-Lite cookies, International Farms Equipment, High-Tech MicroChips, Gyro-Toy, and Consumer Electronics. Because of recent adverse economic conditions, the CEO has decided that the total advertising funds to be allocated will not exceed $1 million for all five divisions in the year 2023. The exercise is for each student to determine the advertising budget for each division and complete the chart below. A brief description of each division follows. Dream-Lite Cookies: The product contains no fat, cholesterol or artificial ingredients and is certified organic. The market trend for Dream-Lite Cookies has indicated phenomenal potential. The product manager projects sales in 2023 to be $1,000,000, when supported with $250,000 in advertising. International Farm Equipment: For 2023, the product manager projects $7 million in sales with $1 million in advertising. High-Tech MicroChips: The total industry demand for MicroChips has been very sporadic during the last ten years. Several unpredictable sales increases and decreases have occurred. The product manager for High-Tech predicts $5 million in sales during 2023. The product manager requests $500,000 for the High-Tech advertising budget. Gyro-Toy: The high speed children's Gyro-Toy will be taken off the market by January 1, 2025 (in two-three years) due to safety reasons claimed by the government (eye injuries). The product manager projects $8 million in sales for 2023. The Gyro-Toy product manager requests $500,000 for advertising during 2023. Consumer Electronics: During the last five years, increased competition by foreign manufacturers has caused difficulties for the U.S. consumer electronics industry. The consumer electronics product manager forecasts sales revenue of $3 million if $250,000 is spent in advertising for 2023. Please report your determinations in the graph/chart below as to how much each division of the company will receive for 2023 for their marketing budget, out of the $1M total available. XYZ HOLDINGS COMPANY DIVISIONS: $1,000,000 TOTAL BUDGET TO BE ALLOCATED BELOW: Dream Lite Cookies International Farm Equipment Gyro-Toy High Tech Microchips Consumer Electronics Above allocations must add up to $1M