Ethics of Selling

1. For each step of the personal selling process, explain unethical or illegal practices that a marketer must avoid.
2. Describe a situation when you have worked with a salesperson that you thought was either very ethical or very unethical. What things did this salesperson do make you feel this way?
3. The personal selling process can be used in many everyday scenarios. Think about selling your car (you personally, not a car dealer). Go through each step of the personal selling process and explain what you would do.