1. Ethique as a company epitomises the sustainable marketing concept by considering the future welfare of their customers and the future needs of the company, in their business and production processes, their products, and their complete and open transparency of their impact on the environment. However, no matter how well Ethique manages its impact on the environment, it could be argued that these actions do not negate the impact of marketing on society. The marketing system has been accused of adding to several 'evils' in society, such as creating too much materialism, too few social goods, and a gut of cultural pollution. Following on from this line of reasoning, one could claim that Ethique is simply feeding false wants and too much materialism in society by producing their products regardless of their efforts to protect the environment.

Provide arguments 'FOR' and 'AGAINST' this position on Ethique.