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Ethique has a rich customer database it has collected from sales made from the store on their website Ethiqueworld.com, and from the 2,500 stores that

  1. Ethique has a rich customer database it has collected from sales made from the store on their website Ethiqueworld.com, and from the 2,500 stores that sell their products around the world.

Choose THREE (3) of the five (5) possible ways businesses can use databases for marketing and explain how each of them could be applied to Ethique's situation.

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