Etson Canada designs, manufactures, and supports printing machines for industrial applications. After about 10 years in this industry, the firm has decided to pursue its long-term goal of expansion into the United Kingdom, beginning by partnering with a U.K firm in the same or a complimentary business.

As of June 2022, Etson has placed and received a number of orders for manufactured machines as well as spare parts from a firm named Wozzby, located in England. Wozzby has also been stocking some products manufactured by Etson which have been well received in their market. Both parties have been very happy with the result, and more orders are expected along with the development of a strategic partnership to evolve over the next year.

Question: Discuss the key activities to maintaining a healthy, win-win relationship between Etson and Wozzby? Please provide suggestions for the implementation?