Etsy, Inc. is an American e-commerce company focused on handmade or vintage items and craft supplies. These items fall under a wide range of categories, including jewelry, bags, clothing, home decor and furniture, toys, art, as well as craft supplies and tools all hand made. As well all vintage items must be at least 20 years old. The site follows in the tradition of open craft fairs, giving sellers personal storefronts where they list their goods for a fee of US$0.20 per item.

Etsy, Inc. Segmentation:

sex: you can safely assume that Etsy's market base for shoppers is women. There are male sellers and male products, but the majority of the buyers are women.

Age:more specifically, categories such as college students (18-22), young adults (23-34), and adults (35-64). This is because different age categories have different needs and items that they buy online.

Education: college graduates make the highest percentage of customers who are deeply interested in hand made products

Geographical: Within USA

1.Determine the positioning strategy for Etsy, Inc. for selected target segments.