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Eureka Forbes followed direct selling approach for sales of its vacuum cleaner products in urban areas and faced certain difficulties. Analyse the difficulties in each
Eureka Forbes followed direct selling approach for sales of its vacuum cleaner products in urban areas and faced certain difficulties. Analyse the difficulties in each stage of personal selling process for direct sales of vacuum cleaners. Do you think the company was right at adopting direct selling approach?
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Difficulties in Each Stage of Personal Selling Process for Direct Sales of Vacuum Cleaners 1 Prospecting Difficulty Identifying potential customers in ...
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Managerial accounting
Authors: ramji balakrishnan, k. s i varamakrishnan, Geoffrey b. sprin
1st edition
471467855, 978-0471467854
