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Euro Disney: The First 100 Days This is the most wonderful project ... https://wtir.awf.krakow.pl article edan_wa Corporate strategy: Is Disney's diversification related or unrelated Use

Euro Disney: The First 100 Days This is the most wonderful project ...

https://wtir.awf.krakow.pl article edan_wa

Corporate strategy:

Is Disney's diversification "related" or "unrelated"

Use the BCG matrix to categorize SBUs and show capital flows for Disney & Euro Disney

If "related" diversification, explain sources of synergies (economies of scope, market power, parenting advantage or corporate core competencies)

Use Exhibit 2 in the case for information on SBUs

(Theme Parks, Filmed Entertainment, Merchandise)

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