Europe. Use of the Conversion Optimizer allowed Global Tech LED to better allocate marketing costs based on bid potential. Questions: 1. Google analytics is a typical Web mining application. What type of Web mining is it? Please explain why you think so. [5 marks] 2. When using Google Analytics' Smart Lists to analyse which users are more likely to engage, what data will be used as input? Please name at least three types of data. [5 marks]