Evaluate: A friend of yours recently opened a new restaurant and contacted you to get your advice about creating a strategic vision. This friend asks you the question, "How should I balance long-term objectives/priorities compared to evaluating current strengths/weaknesses of my business?" How do you respond? What guidelines or strategies will help guide your recommendations? In a follow-up conversation with your friend, they seek your advice regarding the best way to conduct Zoom interviews with potential employees. They are interested in reading about theories related to the nature of communication in online settings. They ask you, "Which model do you think is most relevant to evaluating interviewees social information processing theory or the hyperpersonal model?" Which model should be used in this situation and why? It is important to make strategic decisions that will help all avenues of the business.