Question
Evaluate a new market opportunity. a. To explore how companies set up new ventures to address an emerging product category Case Study: AmazonFresh: Rekindling the
Evaluate a new market opportunity. a. To explore how companies set up new ventures to address an emerging product category
Case Study: AmazonFresh: Rekindling the Online Grocery Market
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Strategic Management Text And Cases
Authors: Gregory Dess , Gerry McNamara , Alan Eisner , Steve Sauerwald
11th Edition
1264124325, 978-1264124329
