Evaluate a pricing decision your current/future company made involving commonly owned products or a product/service with fixed capacity. Was price set optimally? If not, why not? How would you adjust price?

Does your current/future company price discriminate? Explain how the practice works (direct or indirect) and estimate the profit consequences of price discrimination relative to charging a single, uniform price. If your current/future company doesn't price discriminate, are there opportunities to do so? How would you design the price discrimination?

Please use Hyundai as the current company.