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Evaluate and compare the positioning strategies of 'Special K' and 'Nutri-Grain' cereal brands and discuss their impact on the CBBE components (brand awareness, brand associations
- Evaluate and compare the positioning strategies of 'Special K' and 'Nutri-Grain' cereal brands and discuss their impact on the CBBE components (brand awareness, brand associations and brand resonance).
- Discuss the brands main points-of-parity and points-of-difference?
- Assess whether 'Special K' and 'Nutri-Grain' have defined their positioning strategies correctly.
- Outline as to how the positioning strategies impact on the CBBE components?
there's no tables so not sure what to do
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