Question
Evaluate JFC's performance overseas. To what extent can the company transfer its core competency to its international operations? Should it modify its consumer-driven strategies to
Evaluate JFC's performance overseas. To what extent can the company transfer its core competency to its international operations? Should it modify its consumer-driven strategies to suit foreign markets, even if that means Jollibee becomes much less 'Philippine'in nature?
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Management A Practical Introduction
Authors: Angelo Kinicki, Brian Williams
1st Edition
0078094054, 978-0078094057
