Evaluate the financial impact of a new customer loyalty program at Starbucks using NPV and IRR.

Calculate the initial investment required and projected cash flows from increased sales.

Determine the NPV and IRR based on a given discount rate.

Conduct a sensitivity analysis to see how changes in customer retention rates affect profitability.

Provide recommendations on whether to implement the program.

Investment Components	Initial Investment ($)	Annual Cash Flows ($)	Discount Rate (%)
Loyalty Program	$50,000,000	$15,000,000	10%