Write a report in which you select a company you are familiar with or a company where you currently work, and do the following:

Evaluate the internal and external environments of your selected company using an environmental scan.

Analyze the competitive advantage of your selected company.

Evaluate the strategies your selected company uses to create value and gain competitive advantage.

Examine the measurement guidelines your selected company uses to verify its strategic effectiveness.

Evaluate the effectiveness of the measurement guidelines your selected company uses.

Cite 3 scholarly references, including at least one peer-reviewed reference

The company I selected was Nebraska Furniture Mart or any large furniture retail store.