1. Evaluate the present prospects of khajuri biscuit comapy?
2. What are the main reasons of success of the company tii today?
3. Recommend suggestions to grab opportunities of khajuri. Why?
4. What would be the suitable organization structure of company for future prospects? Specify.
5. What steps would management initiate to enhance the motivation level of employees?
6. Suggests proper strategies that would be taken for future prosperity of the company.
   

Motivation and Job Satisfaction Chapter 7 219 Case Study Case 1: Way of Motivation of Employees Khajuri biscuit company is the family owned and traditionally managed business involved in the production and distribution of various tastes biscuits in Kathmandu Valley and surroundings. The company with its head office and a small production plant in Lalitpur is serving all over Kathmandu valley, Banepa, Dhulikhel, Tirshuli, and Narayanguard. The company does not supply its products to the rest parts of the country but there is a substantial demand of the products because of its quality assurance. All the products of the company are hygienic and are packed scientifically so that there is no chance of quality deterioration for long duration of time, minimum for six months. The regular customers of biscuits are school and college students, office employees, travelers, elders, babies etc. At the present time, the number of competitors are limited and but there is more chance of entry of new competitors due to increasing scope of business. The market opportunity of the company is very high with strong possibility of growth and expansion for the business throughout the country and also at international level. The chief executive and owner of the company is Mr. Bineet who actively handles finance supported by Mr. Bikram. Mr. Bimal independently manages production sectors whereas Mr. Binod manages distribution functions. At present there are about hundred employees working in the company and most of them are very ambitious, achievement-oriented and eager to expand the business in a large scale throughout Nepal and also major Indian cities that are close to the Nepalese border. Mr. Bineet was extremely satisfied with the past performance of the company but he has a sense of fear of poor performance in the near future because of change in taste of the customers and entry of new competitors. He does not want to expand the business with a belief that the present volume and coverage is enough for him and believes that expansion will be difficult to manage with present management system. Till to date Bimal and Binod are the major persons contributing for the overall success of company. Both of them want to have some share in the concern and strongly advocate in favour of business expansion. It is noticed that if Bineet does not agree with them they will establish their own company and do business as exactly as Khajuri is doing. Once they go to establish their own company Khajuri will be affected adversely and at the same time it would be very difficult for them to go far outside the Kathmandu valley without strong support of Mr. Bineet. Employees of the company are not getting extra facilities in addition to monthly remuneration,. Most of the employees are in favour of expansion of business. In these days employees are not well motivated to do jobs at their best. There are some indications of poor performance of the employees. One of the competitors is trying to attract company's technical employees and employ them in its own company. Employees of Khajuri usually meet and discuss fortnightly but the last few months have been passed without having single meeting. Bineet, Bimal and Binod all are not acting as before in the company. Junior employees are feeling insecure in company. The competitors are also trying to capitalize the situation in their favour. They are using maximum efforts to attract main technical employees of Khajuri. Study carefully the above case and try to answer the following questions in more suitable way: 1. Evaluate the present prospects of Khajuri Biscuit Company. 2. What are the main reasons of success of the company till today? 3. Recommend suggestions to grab opportunities of Khajuri. Why? 4. What would be the suitable organization structure of company for future prospects? Specify. 5. What steps would management initiate to enhance the motivation level of employees? 6. Suggests proper strategies that would be taken for future prosperity of the company