Evaluate the Sample Marketing Plan PDF for XYZ Energy Drink:

One-Year Digital Marketing Campaign for XYZ Energy Drink Q1: We perform an audience audit to evaluate where the audience communicates online. We identify trends and discover group dynamics. Through the audience audit, we discover the following about our consumers:  They enjoy skateboarding  They communicate through Facebook and Twitter.  They make purchases through a large online skateboarding retailer. Q2: We build the Facebook community, because we learned in the first quarter that Facebook is a large focus. We build a Facebook application that allows fans of XYZ Energy Drink to design their own skateboards, which will be voted on by the audience. The prize is to win the skateboard, which will be featured at a large online skateboarding retailer. Q3: We prompt the contestants from the Facebook page via Twitter, because we know from the first quarter that Twitter is significant. We also, know from the second quarter that we have strong audience participation. Through Twitter, we post the potential candidates for our contest and calculate votes on retweets. In this quarter, we set up an official XYZ Energy Drink hashtag and users begin using it when they talk openly about our product. Q4: We partner up with a large online skateboarding retailer to promote the winner of the contest and also offer a discount incentive for all of the followers we have gained over the past three quarters. Through this partnership, we take over the branding on the retail site with full advertisements. The retailer offers our product at a discount for the duration of our promotion. This discount incentive will include a free sample of XYZ Energy Drink.