Evaluating Market Research Tools

Overview

As graduate students, you understand the importance of utilizing research to develop solutions to the problem statements associated with the writing assignment questions. The purpose of this assignment is to evaluate tools that can be used to determine the best locations to expand trade operations.

For this assignment, you will use GlobalTrade.net and the Market Research Database website plus your own research strategies to identify the best country to establish trade.

On GlobalTrade.net, under the Knowledge Resource menu, use the Browse the Market Analyses by Industry left-hand menu under the Market Analyses tab to find the industry that is closest to your selected company from the Week 4 discussion. Review the linked resources that this search yields to gather information on countries where the company could expand.

Next, using the same criteria, compare the information you located from International Market Analyses against the Market Research Database from U.S. Commercial Services.

Finally, expand your research using information provided by the course textbook, company websites, national government websites, CIA World Factbook, Strayer digital library, or other expert resources.

Note: You may make all assumptions needed to complete this assignment. Remember, as you prepare this assignment, take care to avoid disclosing the identity of your chosen company or providing other revealing details that might compromise confidentiality.

Tip: In addition to your Week 4 assignment, review your discussion posts for useful information.

Instructions

Use the basic outline below to draft your paper.

• Description of core industry and assessment of current opportunity for global trade.
• Country recommendation based on GlobalTrade research, supported by findings.
• Second country recommendation based on Market Research Database research, supported by findings.
• Endorsement of one of the two websites for marketing research and rationale, including fact-checking standards and data currency.
• Description of primary obstacle to entry and rationale.

Write a 5–7 page paper in which you do the following:

1. Provide a one-paragraph description of the core industry associated with the organization used in your Week 4 Risk Comparison assignment and include an assessment of the opportunity this industry currently offers for global trade.
2. From your research on the GlobalTrade site, recommend at least one country that would provide market potential for this industry as well as your company culture.

• Support your answer by providing your findings as they relate to key factors that would support this industry (consumer needs, economies of scale, adoption rate of culture, brand awareness, market stability, political stability, infrastructure, or logistical considerations).
2. Using your research from the Market Research Database, recommend a different country that would provide market potential for the industry and your company culture.

• Support your answer with your findings as they relate to key factors that would support this industry (consumer needs, economies of scale, adoption rate of culture, brand awareness, market stability, political stability, infrastructure, or logistical considerations).
3. Determine which of the two sites provides better marketing research information for developing an effective global strategic growth plan for your company and related industry.

• Discuss the reliable standards available to fact-check the accuracy and timeliness of the data provided by international trade sites.
4. Describe the primary barrier to entry that may affect the success of your company’s international expansion.

• Provide a rationale for your response.

Use at least six quality references. Note: Wikipedia and other websites do not qualify as academic resources.

This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.

The specific course learning outcome associated with this assignment is:

• Evaluate key factors for market potential in an industry when considering expanding industry globally.