Evaluation of the Case
Outline the various pieces of the case study
Evaluate these pieces by discussing what is working and what is not working.
State why these parts of the case study are or are not working well.
TATA MOTORS 67 seaters. Additionally, in the pickup and small commercial vehicle (SCV) segments, Xenon XT and Super Ace have been popular choices in many of the countries Tata Motors Limited (tatamotors.com) was formerly called TELCO, an abbreviation for Future exporting activities for Tata Motors are mainly planned to target an increased Tata Engineering and Locomotive Company. Today, Tata Motors is an Indian presence in emerging countries (e.g, Africa, Asia Pacific, Middle Eastem, and Latin multinational automotive company headquartered in Mumbai and a core member of the America). The company will place its worldwide bets on world-class products like the very successful Tata Group. The Tata Group was founded in 1868 and has annual Xenon, Super Ace Prima, : trima. and Ultra range of trucks. The overall exporting goal is to sales of more than 105 billion U.S. dollars of which Tata Motors makes up about INR continue to enter into new markets and keep expanding the global footprint of Tats 262,796 crops or about 42 billion U.S. dollars. Tata Motors has more than 60,000 Motors. employees; was founded in 1945; and serves a worldwide clientele with Tata Motors Cars, Jaguar Land Rover, Tata Daewoo, and Tata Hispano. The company entered the passengervehicle market in 1991 with the launch of the model Tata Sierra (a three-door CASE DISCUSSION QUESTION S: sport utility vehicle). 1. Tata Motors is an Indian multinational automotive company headquartered in Mumbai and a core member of the very successful Tata Group. Inda is a potential Tata Motors thrives in exporting, strategically using exporting as a global vehicle to sell enormous market and Tata Motors is doing that market. How can Tata Motors use cars worldwide, as well as to help offset cyclical tendencies in sales in the home market their core competencies in doing well in India as a way toalso do well exporting? of India. Tata Motors exported about 55,000 commercial vehicles last year and plans to 2. Jaguar Land Rover Automotive PLC is the holding company of Jaguar Land Rover export 100,000 commercial units within two years. The target for the increase in Limited, a British automotive company which has its headquarters in the United exporting is everywhere worldwide except Europe and North America. The global Kingdom. It is also subsidiary of Indian automotive company Tata Motors. How can strategy for Tata Motors specifically includes making deeper inroads into the Middle Tata Motors leverage Jaguar Land Rover in its exporting? How can Jaguar Lard East, Africa, end Latin America. Roverleverage Tata Motors in its exporting? 3. The Volvo Group is a manufacturer trucks, buses, and construction equipment. As the fourth largest bus manufacturer globally, Tata Motors provides innovatively which is owned by Swedish interests. Volvo Car Corporation or Volvo Cars, on other designed and technologically sophisticated buses for the smart cities of tomorrow. The hand, is owned by the Zhejiang Geely Holding Group (and formerly owned by Ford buses personify safety and comfort, reliability and profitability. Designed using the most Motor Company). Should Motors use this Volvo Group example and focus more or advanced technology. Tata Motors' bus chassis are a benchmark in terms of exclusively on buses and trucks in its exporting (since they are already successful in performance and reliability in the bus industry. Fully finished, built buses from Tate the market much of the world)? Motors are often viewed as a hallmark of excellence and these buses have been 4. Tata Motors is primarily targeting emerging countries (e.g., Africa, Asia Pacific. designed with the utmost quality standards in mind. Middle Eastem, and Latin America for its future exported growth.) Is this a viable and logical exporting strategy? Tata Motors exports buses and trucks to nearly 47 countries, 18 countries in Africa; four markets in Latin America, Russia, and various countries in Europe, the Middle fast, and Asia Pacific. Some of the popular vehicles exported include the company's globally benchmarked range of Prima and Ultra. These brands have been developed with modern design and global markets in mind. Tata Motors also exports a variety of premium buses and coaches, from luxurious Intercity travel vehicles to safe transportation choices for elementary school children. The buses come in 12 seaters to
