evaluation of the external environment of Dynamic Packaging Company

Exhibit 4 Dynamic Packaging Company External Environment Assessment If you were to assess the attractiveness of your industry, how would you rate it? 1 2 3 4 5 DPC's Score LOW HIGH GROWTH EVALUATION Volume Growth 2 Vulnerability to Substitution 2 3 4 5 2 Resource Availability 2 A 5 Replacement Potential 4 COMPETITIVE ENVIRONMENT Competitive Mix 4 5 Intensity of Rivalry 2 3 4 5 Barriers to Entry 2 3 4 N Dernand Cyclicality 4 MARKET ENVIRONMENT Value Added Profitability / Viability 3 4 Product Line Breadth 2 Diversity of Markets 5 Technology / Innovation 4 Customer Mix 2 Government Intervention 4 LA