Even the most well thought out strategic marketing plans must sometimes be revised or completely abandoned. This episode of the CNBC program, Money, Media, Marketing(Links to an external site.), discusses how businesses have had to make complete pivots in business models to adjust to the COVID pandemic. Watch the episode and then answer the questions below.

Provide one good example and one bad example of businesses that have made strategic adjustments due to external factors (this does not have to be related to COVID). Explain why you chose each company as an example.