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Even though he is no longer the CEO, Yvon Chouinard still exerts major influence over Patagonia's business approach. What should he and other Patagonia executives

Even though he is no longer the CEO, Yvon Chouinard still exerts major influence over Patagonia's business approach. What should he and other Patagonia executives be doing today to make sure that his ideals remain a permanent part of the company's culture after he's no longer active at the company?

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