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Even though he'd only been there for five months, Ivan believed he had a good grasp of his company's purpose and strategy. The company's target

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Even though he'd only been there for five months, Ivan believed he had a good grasp of his company's purpose and strategy. The company's target market is consumers with small children, and the company produces electronic toys by the thousands to fulfill the demand. The company's production techniques, supplier relationships, and highly trained engineers help keep its costs relatively low. which translates into affordable prices for consumers. Ivan sketched the following strategy map for his supervisor, using several of the key objectives they agreed on but adding a few of his own, given his understanding of the company. (a) Are any of the strategy map objectives included in the wrong perspective? Are any of the objectives not actually objectives in the first place? Explain. (b) Considering the objectives that are appropriate and located in the most appropriate perspective, are the links between these objectives reasonable? Explain why or why not. (c) A revised strategy map is provided here. Does this new, edited strategy map better describe the goals of this company? Are there other key objectives you would like to see added to this strategy map to make it more comprehensive? Explain

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