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Event cinemas (in Australia) problem and opportunities regarding Targeting the wrong segment/s. Poor customer perceptions (of relative price, quality, value for money, etc. Inappropriate brand

Event cinemas (in Australia) problem and opportunities regarding Targeting the wrong segment/s.

Poor customer perceptions (of relative price, quality, value for money, etc.

Inappropriate brand image.

Confusing or ineffective past marketing campaigns.

Poor brand differentiation from competitors.

compared to hoyts, reading and village roadshow

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