Question
Event organizers often use psychological principles to increase and accelerate ticket sales, such as utilizing the term almost sold out or limited tickets available to
Event organizers often use psychological principles to increase and accelerate ticket sales, such as utilizing the term "almost sold out" or "limited tickets available" to entice customers to quickly purchase tickets and play upon the fear thatthey might not be able to access a ticket if they do not buy now.Through reading more about the process of psychology used in sales, identify another example of how an event organizer could use these tactics in selling and promoting ticket sales (e.g., an organizer mightprovide tickets "starting at 10 dollars" in order to make sales?
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
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