Event/Day Design: Describe in detail what your gift giving day is all about. What marketing reasons did you have for your choice, what is your target market, size and demographics, and give consumer behavior reasonings as to why you think it will "catch on" and be successful. What gift or gifts are the prime focus of the day, and why, and design a ritual to be associated with the gifts/day. 50 points (1 1/2 pages)

Event Day is Baby First Step day