Question
Eventus, a corporate incentive company, which organizes corporate team-building special events and weekend-away packages, has prepared a cost estimate for one of its clients, Carlson
Eventus, a corporate incentive company, which organizes corporate team-building special events and weekend-away packages, has prepared a cost estimate for one of its clients, Carlson Group. The aim of the weekend team-building event would be to incentivize the performance of Carlson Group's line managers. The estimate was prepared by the marketing manager of Eventus and has been submitted to you, the management accountant, for approval:
Marketing manager's cost estimate for Carlson Group client
Note Type of cost
(i) Trainer fees 2,500
(ii) Hotel accommodation costs 3,500
(iii) Coach running costs 800 (iv) Driver costs 600
(v) Training brochures 1,500
(vi) General overheads 1,300
Total costs 10,200
10% profit mark-up 1,020
Selling price quote 11,220
To your mild irritation, the cost estimate has not been based on a relevant costing analysis, but the marketing manager insists he will give a fair price, to win the business from Carlson Group. You have requested more information about each of the costs (as shown below in notes (i) to (vi)) and are determined to come up with a correct costing and price, before the next management meeting.
i) The company employs a specialist management trainer, who will have to be diverted from other work for a charitable organization, to which she had been assigned for the same weekend. This charity client which would have earned the company a contribution of 4,000 overall. The trainer's fee is a flat fee of 2,500 for three days of weekend work. Because of her specialist skills, it was felt that it was better to cancel the charity client rather than attempt to source another Eventus trainer or hire in a trainer from another competitor training company.
ii) The hotel costs are the expected outlay costs of hiring the hotel rooms for the corporate teambuilding weekend.
iii) The coach is owned by Eventus and the variable costs of fuel are 500 for the weekend, plus an amount of 300, which is an apportionment of the annual fixed costs of operating the coach. It is estimated that the only specific fixed costs that would be incurred for the Carlson Group weekend would be special insurance, costing 120.
iv) The driver costs (of 600) represent the salary and related employment costs of hiring the driver for the three days of the weekend. The driver is thinking of retiring and has offered to do the work, only if the company pays a bonus of 500. This bonus is not included in the estimate. Should the company not pay the bonus, the replacement cost to the company of getting another driver would be 1,300.
v) The general training brochures are already in stock and did cost 1,500 to produce and if not used for this client, because of a need to upgrade the content, have no other use and so would have to be scrapped, at a cost of 500 due to recycling requirements.
vi) The general overheads are computed using an overhead absorption rate set annually at the beginning of the year. The only general overhead cost that will be specifically incurred for this client's weekend package is the administrative and marketing staff's time spent in preparing the quote and organizing the accommodation, trainer and events. This amounted to 600.
Required:
As the management accountant of Eventus, derive the cost estimate and selling price quote for the Carlson Group client, by using relevant cost principles. Show all workings and state all your assumptions clearly.
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