Question
Evergreen Technologies manufactures and sells two products, A-100 and B-200. The current product information is below. A-100 B-200 Selling price per unit $120 $150 Variable
Evergreen Technologies manufactures and sells two products, A-100 and B-200. The current product information is below.
A-100 | B-200 | |
Selling price per unit | $120 | $150 |
Variable cost per unit | 80 | 60 |
Annual volume | 15,000 | 25,000 |
Total fixed costs are $1,710,000 Required:
1. What was the break-even point in units for each product, and in total, assuming the same sales mix as above?
2. How many units of each product would Evergreen need to sell if they desired an after-tax profit of $1,000,000. Assume a 20% tax rate.
3. To stimulate sales next year, Evergreen is considering a digital marketing campaign to attract new customers. The company estimates the total cost would be $100,000. Assuming the unit selling price and all other costs remain the same as above, and that the company wants to increase current operating income by 15%, how many units of each product must Evergreen sell? Do you think this is a viable option?
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