Every company, whether for$-$profit or not$-$for$-$profit, must plan. Othenwise, the company will find itself reacting to future events rather than proactively positioning itself to take advantage of future events.

Which of the following statements is false in regards to strategic planning?

It provides longer term guidance for the marketers and other decision makers in the firm.

It establishes the company objectives that are used to develop the tactical plan.

It is done after the company completes its tactical plaming activities.

It includes the process of determining the organization's primary objectives.

It involves choosing actions that will facilitate the achievement of its primary objectives.