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Every culture is different. According to Hofstede, much of this variability can be accounted for by six cross-cultural values. Briefly describe them and indicate how

Every culture is different. According to Hofstede, much of this variability can be accounted for by six cross-cultural values. Briefly describe them and indicate how each of these values may impact the marketing of products.


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Geert Hofstede a renowned Dutch social psychologist developed a cultural framework that identifies six dimensions of culture which help explain differences between cultures These dimensions are 1 Powe... blur-text-image

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Understanding Cross Cultural Management

Understanding Cross Cultural Management

Authors: Marie Joelle Browaeys, Roger Price

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