Every group will be given 2 company case study. Each group are required to do an in-depth MARKETING STRATEGY ANALYSIS based on a specific problem(s) facing by the organization provided in a case study.

All two Marketing Strategy Analysis must follow below guideline:

No.	Section	Purpose
1.	Executive summary	Present a brief overview of the companys profile. Name of the business Business address Main Activities Vision Statement Mission Statement Unique Value Proposition / Unique Selling Proposition
2.	Identify the Problem from the case	Identify the main problem given in the case. i.e. the problems derived from internal organization? or coming from external factors?
3.	Current marketing situation	Presents relevant background data on the market, product/services, competition, distribution, micro-environment AND develop a PESTLE analysis for the company
4.	Opportunity and issue analysis	Identify the main opportunities / threats / strengths / weaknesses and issues facing the product by doing a SWOT analysis
5.	Marketing strategy	Presents the broad marketing approach that will be used to achieve the plans objective / problems arises.
6.	Action programs	Answer: What will be done? Who will do it? When will be done? How much the cost?

7.	Controls	How the plan will be monitored
8.	Projected profit-and- loss statement	Forecast the expected financial outcomes from the plan (if data available)
9.	Suggestion	Provide suggestion or solution to the main problem
10.	Conclusion	Conclude the case and provide references / appendixes that support the case.