Every team a conduct a PESTEL analysis of a business organization in BC using the Innovation Fuel Podcast ( link: https://www.ucanwest.ca/innovation-fuel). Need to do the research on the business or you may also conduct a brief interview with the owner and/or employees to inquire about relevant information in more detail. Your PESTEL analysis will basically examine some of the political, economic, social, technological, environmental, and legal factors affecting your chosen business organization. More specifically, make sure that for each environmental factor, you will examine your business's: current strengths, current challenges, future prospects, and future risks. End your discussion with a holistic approach, and provide your own comments on the success, potential, and sustainability of your chosen organization in the industry in which it operates.