every warehouse structure should be designed to meet requirements of the supply chain. There are however certain operations that are common to most warehouses. As a warehouse manager analyse any four warehouse functions qnd make reference to the company from the article

SECTION A [100 MARKS] Read the article below and answer the questions that follow. Locally made, globally loved: How Rogz became a household name in pet gear Lauren Hartzenberg Rogz is an instantly recognisable brand name to scores of doting pet owners. From leashes and collars to toys and beds, Rogz products have long formed a standard part of the pet accessories' arsenal and after more than 20 years in business, the local brand remains a frontrunner in the increasingly competitive pet retail space. Cofounders Iren Raubenheimer and Paul Fuller launched Rogz in the mid-90s, as the 'humanisation of pets' trend was taking root globally. Consumers were prepared to spend more on pet accessories and their furry companions began wearing more human-style apparel and gear. In South Africa however, the pet retail industry was less developed and remained rather conservative. "The pet industry wasn't very personalised or brand-conscious at the time," Raubenheimer told Bizcommunity in an interview. Accessories were made from rough, unfinished materials or leaned towards hardware (think leather straps and metal studs), and products were sold through the formal veterinary channel or the 'mom and pop' pet stores that existed locally. Rogz burst onto the scene with gear that offered something different - bold, branded and brightly-coloured pet accessories made with alternative materials. Raubenheimer and Fuller attracted just as much attention as their products did by attending conferences and trade fairs in t-shirts and flip-flops among a sea of suits and ties. The founders, who are business partners, friends and brothers-in-law, fell into the pet industry by chance. Having met at university, Raubenheimer and Fuller left their respective fields of computer science and winemaking to work abroad on yachts for a few years. They retumed home to South Africa in the early 90 s and attempted a few failed business ventures before launching RatzStraps, a sports accessory brand focused on sunglass cords and watchstraps. Business took off, but one particularly dry spell led the entrepreneurs to pivot into dog collars and leads. Their pet business boomed, while demand for sports accessories dwindled, cementing the focus for the next era of the business and the official development of what we now know as Rogz. Thriving export business The venture began operating from Raubenheimer's apartment in Table View, Cape Town, and today the company occupies a large head office in Montague Gardens with a warehouse, factory and new product development (NPD) division. The success of Rogz transcends South African borders, with the brand winning numerous international awards in recognition of its influence in the pet industry. Notably, in 2021 it scooped the title of 'Brand of the Year' in the Animalis category at the World Branding Awards. The company has grown its export business to 90 countries around the world and lists Australia, Holland and Canada among its priority markets outside of South Africa. Export sales now account for roughly 60% of the business. The exmpany nas grown is expori business is yu counires around the world and isis Australia, Folland and Lanada ameng its prichly inarkels outsule of Bouth Africa. Export sales now acrount for roughly 60%% of the business. Loralisation journay Eumrently, at least BC\% of Rogz producis are minufaclured locally a point of pride for Raubenheimer and fuller, who are fiercely palrotio Oulsoufcing serme manulacturing to the Far East was an important part of the Rogz expansion joumey, but since 2017 the cotnpany has been actively localising production in an elfort to contribute mere to the SA econorny and boost job creation. It's also helped Rogz dislinguish itself in a global market that increasingly manufactured in the same spaces. The Covid 19 pandemie, the supply chain disrupfion that ensued, and the growing call io 'buy local' simply served to canfirri to the lounders that they had riade the night decision to irivest more in local production. Rogz currenily has around 250 permanent employes on the books, many of whom have been wath ihe company for fivere than a decade "When we started setling intemationally, we didn't say we were from Cape Tewn because way back then il was percerved as possidy 'third world' producton. Now we say upfront we're proudly made in Bouth Africa, made in Cape Town," said I uliter. He idded that despte the challenges that come with manufactuning locally, doing so is rewarding and Rogz is managing to cost effectively produce a premium brand. "We compele well producing Irem Cape Town. We've got world class factories We've got world class employees. Our leams are paid well, they re efficient and we've invested in good machinery. We're not creabing a cheap manufaclung space. Eorne of the challenges we hive are that the surrounding indusiry that supports us isn't necessarily there, the textile industry has prelly much collapsed in Bouth Africa. That's a big challenge. We have to import many lextules as only certain textiles are avadable here in Bouth Africa, whereas if you'fe producing in China, for example, you have a massive fextile industry around you that supples. But we find ways around that," Fuller said. Retail distribution White Rogz relies on distribution partners abroad, this function is performed in house in South Africa, which has helped the company rurture dose relationships with local relail partners, many of whom are independents. As the specially pet retail industry has holled up over the years, large relail chains have taken note of the pet care category's potential Brands such as Poetry, Zara and Country Road have all introduced fashionable collections for dogs. while in BA's compelitive supermarket space, Shoprite Group launched its Petshop Bcience brand, rollir out specialty peil stores and a dedicaled online pet store: Commenting on this evolving retail landscape and the expansion of big chains into specialty pet care, Raubenheimer said, "We've watched these transitions in other markets and there's space for both. A lot of the independent pet stores have had to adopt over lime is become more innovatse - and it's exactly the same in every other industry. We want to position our brand in the specialty sector. If there's not an educated person who will communicate with the consurner about how our product works, then we probably don't belong there." Bourcer htps Ilww besommunity cornd/stacte/196899/236532 himl