Every year, Black Friday and Cyber Monday trends shift, but one thing is for sure it'll be the biggest US shopping event of the entire year and the start of the holiday shopping season. The last few years have been particularly dynamic given the impacts of the COVID-19 pandemic and the supply chain issues that followed. After that came record-high inflation. All of this has had a deep impact on how we shop. Those factors make it especially important to dial into this year's Black Friday trends. Fueled by changes in customer preferences, an election and uncertain economic situations, some think we will see some trends this holiday shopping season. How is Black Friday and Cyber Monday shaping up in 2023? Will anything be different? Any predictions? Why? Is Black Friday still important for brick and mortar retailers or is online where it is at? Why? Make sure you explain how will digital marketing and/or e-commerce will play a part in each of your responses