Everyone is probably aware of the overall concept of risk and return. We are well aware of the "painful" side of risks present in our investments or 401k plans. However, we want to broaden our awareness that "risk" is not necessarily a bad word. In other words, we want to take a look at risk balance.

For your initial post discuss the concept of "no risk, no return" and its corollary "high risk, high return". How does risk appetite relate to these concepts?