EvimApp is unique e-commerce platform that lets people sell and buy home-made and handmade artistic and unique products including meals, hand crafts etc. Moreover, any registered business or shop selling allowed categories of product items will also be able to register on our platform.

Products Included: Handmade paintings, Flower arrangements, stitched handmade garments, sculpture, paintings, pottery, clay earrings, resin craft, Handmade candles, homemade hair oil/face oil or any cosmetic product, handmade paper cards, desserts, food, basically ANY handcrafted products.

Operation's Area: Initially we will be handling sellers and buyers within UAE and expansion of the business to the other countries and regions will be considered after the initial success of UAE business.

Creator and Seller Prerequisites: Beside a computer and laptop and internet connection, the only thing seller needs is a selling license (as per UAE law) and our online platform registered account. Account registration process will have a minimal yearly subscription fee with a sale-based commission for platform revenue generation. Once registered, the seller will be able to list their products on our application platform and start selling.

The EvimApp main role is to be an intermediate between sellers and buyers to offer only hand made and hand crafted products, customers will order and the product will be delivered.

1. Explain the critical problem that the EvimApp attempts to solve ( it will approximate the hand made products to consumers and enable small home business to sell their products ). Include industry overview - historical and future outlook.

2. Identify the factors influence the future of the start-up EvimApp in UAE.

• a. Conduct PESTLE analysis to support your answer.