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Evolution of the Market Orientation - Describe each of the era with examples (Production Era, Sales Era, Marketing Concept Era, Customer Relationship Era)
Evolution of the Market Orientation - Describe each of the era with examples (Production Era, Sales Era, Marketing Concept Era, Customer Relationship Era)
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The law of marketing
Authors: Lynda J. Oswald
2nd Edition
2901439079248, 1439079242, 978-1439079249
