Evo's Nathan Decker states that Internet consumer tracking technology $($analytics$)$ fails to provide useful data on

a$.$ the internal psychology and personality of online consumers, such as why customers browse certain pages or leave without making purchases.

b$.$ conversion rates: how many visitors made a purchase.

c$.$ Web traffic to the Evo site.

d$.$ the number of visitors that visit the website.

Evo's owner states that ecommerce is too transactionoriented and fails to establish emotional connections between consumers and brands. This critique suggests