EX 23-4 Direct materials variances OBJ. 3 The following data relate to the direct materials cost for the production of 4,000 automobile tires: Actual: 72,500 lbs. at $3.30 Standard: 75,160 lbs. at $3.15 a. Determine the direct materials price variance, direct materials quantity variance, and total direct materials cost variance. b. - To whom should the variances be reported for analysis and control