Exact course: Direct and Database Marketing

MKT2090 Assignment#3 Email Marketing 15%

Complete the following assignment individually.

Overview

You recently created a direct mail campaign for Proof Lounge to attract new customers. Now the restaurant is looking to run a retention campaign via email marketing to try to get past customers to make another visit in March.

For the first time ever, the restaurant is thinking of trying to celebrate "National Poultry Dar which happens to fall on Friday March 19th this year. They want you to pick a group that you believe you will have the highest success rate with and the group that you believe will be appreciative of the email.

Gain knowledge of how to succeed at email marketing by completing the HubSpot Email

Marketing Online Certification Course

Complete a Direct Marketing Creative Brief

Design an email that can be sent out to Proof Restaurant customers using Mail Chimp 4) Use Excel Restaurant Database to choose your targeted email recipients.

Report will include - Submit in DROPBOX#3

creative brief (Pdf)

Desktop email (screenshot)

Mobile Email (screenshot)

Excel Restaurant Database with email recipients

HubSpot Email Marketing Online Certification (screenshot or PDF)

Rubric: 125

Creative Brief /3

Relevant Offer / 1

CTA /3

Subject Line /3 Body Text /3

Desktop Look /2

Mobile Look /3 HubSpot cert /7

previous assignment which is related to this one is below

For Direct Mail Campaign in assignment 1, choose a second target market and explain why you think targeting this group for the Proof restaurant would work?

The secondary target market is also significant in marketing; however, it is not as crucial as the Primary market, but it is essential in many aspects. This market could have lower money and demands, whereas this can be helpful for the company if a product flopped, then the secondary target market will work as a source of funds. This type of market can indirectly relate to the product. For example, a productively focused laptop is launched for professionals, but at the same time, it can be bought by students who were not the first choice of market for the computer. For the proof restaurant, we are going to target people age of 30 -40 years who are acknowledged as mature and love eating in a beautifully designed modern restaurant.

Target Market Demographics: Proof restaurant

Age: 30-40

Gender: Male

Occupation: In Education, Art, Business

Income: 4000-6000 per month

Family status: Married

Education: Diploma

Psychology: Mature, Food lover, American food lover, Modern restaurants interior lover

Region: Waterloo

Social Media: Follows food trends carefully and like pictures of dishes, Uses Instagram for 2-3 hours a day.

Direct Marketing E-Mail Creative Brief Goal of email Target Market Summary Stage of the Buyers Journey Tone of email Requested "From" Address Requested "From" Name Subject Line Offer Call to Action Direct Marketing E-Mail Creative Brief Goal of email Target Market Summary Stage of the Buyers Journey Tone of email Requested "From" Address Requested "From" Name Subject Line Offer Call to Action