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EXACT SUBJECT IS MARKETING METRICS!!! A TV advertising campaign accounts for a total of 80,835 exposures in a television market with 69,492 total TV households.
EXACT SUBJECT IS MARKETING METRICS!!! 
A TV advertising campaign accounts for a total of 80,835 exposures in a television market with 69,492 total TV households. Calculate Gross Rating Points (GRPs) for the campaign. Rounding: tenth of a GRP Step by Step Solution
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Accounting and Auditing Research Tools and Strategies
Authors: Thomas Weirich, Thomas Pearson, Natalie Tatiana
9th edition
1119441915, 1119441919, 978-1-119-3737, 9781119373629 , 978-1119441915
