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Exam 2 review material Case Study: Big Five Airline Cooperative strategy Is it possible for JetBlue and Spirit to develop a partnership, instead of merging?

Exam

2

review material

Case Study: Big Five Airline

Cooperative strategy

Is it possible for JetBlue and Spirit to develop a partnership, instead of merging?

Corporate strategy

What is JetBlue's corporate strategy?

What type of sight suggests JetBlue should acquire Spirit?

Strategic human resource management

What would the company need to do to create an HPWS in the newly merged organization?

What positions are most important for this potential company; why?

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