Examine Activision Blizzard's recent corporate history (the last 5 or so years), and answer the following:

1. Has (Activision Blizzard) acquired another company? If so, what was the acquisition premium (the difference between the price per share offered and the market price per share just before the deal was announced; this may only be available if the target was publicly traded). How did the market react to news of the deal (the stock price go up or down immediately after the news broke?)?
2. What corporate growth strategy does this acquisition represent? ( Activision Blizzard) choose from below: Growth strategies - 2 basic growth strategies. 1st concentration:( vertical integration, backward integration, forward integration, full integration, etc.) 2nd growth strategy is diversification : ( concentric diversification, conglomerate diversification)
3. Has the acquisition been successful? If not, why not? How are you measuring success? ( Activision Blizzard)
4. Would Activision Blizzard have been better off pursuing a strategic alliance with this target instead of acquiring it? Why or why not?

If your firm has not acquired another company in recent history, identify a close competitor. Answer the same questions for that competitor.