Question
Examine Gap's external environment. Where can you identify new opportunities? Should Gap venture into new markets? If yes, which markets should they consider, and how
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Opportunities 1 Ecommerce Expansion With the growing trend of online shopping Gap can capitalize on expanding its ecommerce presence Investing in userfriendly online platforms and enhancing the digita...Get Instant Access to Expert-Tailored Solutions
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
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