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Examine how perceived value pricing influences the consumers perception of the value offering.
Examine how perceived value pricing influences the consumers perception of the value offering.
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Perceived Value Pricing and Consumer Perception 1 Definition of Perceived Value Pricing Perceived value pricing is a strategy where the price of a product or service is set based on the perceived valu...Get Instant Access to Expert-Tailored Solutions
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Principles of Marketing
Authors: Philip T. Kotler, Gary Armstrong
15th global edition
133084043, 978-0133084047
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