1. Examine the framework for substitution of new technologies for old ones at the industry level. Assess the factors that influence this substitution.

(9 marks)

1. Nowadays, leaders of multinational corporations are learning to identify opportunities that allow companies to take the fullest advantage of their capabilities and their potential to pursue new strategies. Evaluate the suitable framework that could help leaders to integrate different strategies.

(10 marks)

1. Discuss the THREE (3) entities of the behavioural framework that drive the market potential of any innovation when it is introduced to the market.

(6 marks)