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Examine the table below that summarizes the income, and cost data for five companies. Use the information to fill in the values in the
Examine the table below that summarizes the income, and cost data for five companies. Use the information to fill in the values in the lower half of the table. Which company is making the most efficient use of its marketing Table 1. Income and Cost Data for Five Companies Table 1. Income Statement for Five Companies Company A Company B Company C Company D Company E Sales $ 5,450,000 $ 10,870,000 $ 2,300,000 $ 1,000,000 $ 700,000 COGS $ 1,253,500 $ 2,500,100 $ 529,000 $ 230,000 $ 161,000 Gross Profit $ 4,196,500 $ 8,369,900 $ 1,771,000 $ 770,000 $ 539,000 Marketing Expenses $ 1,798,500 $ 1,630,500 $ 230,000 $ 200,000 $ 231,000 Other Fixed Costs $ 272,500 $ 543,500 $ 115,000 $ 50,000 $ 35,000 Compute the following: Company A Company B Company C Company D Company E Net Income $ NMC $ Marketing ROS % % % % % Marketing ROI % % % % % O Company A O Company B O Company C O Company D O Company E
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